Live Event – Demon Boss Survival Event – Outpost Defense Arena Mode – Tactical Scope Equipment Menu – Meta Loop
Sniper Fury

Senior Game Designer — Gameloft Hanoi

As the lead designer for Sniper Fury — one of Gameloft’s longest-running shooter franchises — I drive its gameplay evolution, live event systems, and player economy. I combine data-driven design with UX principles to sustain engagement and business performance.

Design Direction

I steer the game’s live operations and feature roadmap, translating analytics and player insights into meaningful gameplay systems.

Live Economy

I balance progression, events, and reward pacing to maintain fairness and excitement, achieving higher engagement and sales impact.

Systems Innovation

I create and refine systems that extend game life — from competitive mechanics to new weapon progression and meta loops.

Key Achievements
  • 🏆 Introduced an event mechanic that boosted daily revenue by 10% during live periods
  • ⚖️ Resolved a long-standing balance issue by reinventing the weapon ecosystem
  • 🎯 Launched new event types that became core parts of Sniper Fury’s live operations
PLAY SNIPER FURY:
Windows Steam Google Play App Store
MLP: Mane Merge

Senior Game Designer — Gameloft Hanoi

As the Senior Designer for My Little Pony: Mane Merge, I guided a team of junior designers in shaping the game's evolution to meet player and client goals. I produced design pitches, concept documents, and feature GDDs while overseeing balance and implementation across updates. My role focused on improving key KPIs through collaborative iteration and data-informed refinement.

Team Leadership

Led and mentored junior designers to define evolution goals and validate new ideas.

Design Direction

Produced concept pitches and GDDs that aligned gameplay improvements with business KPIs.

Game Balance

Audited, tuned, and implemented new features and levels for consistency and progression flow.

Key Achievements
  • 🌈 Led and completed the game’s evolution phase, improving KPIs and client satisfaction
  • 🧩 Authored major feature designs and balance passes adopted by the live team
  • 🤝 Mentored junior designers and strengthened the design collaboration process
PLAY MY LITTLE PONY: MANE MERGE
Apple Arcade
Merge Board – Core Gameplay Event Scene – Seasonal Update Cutscene – Narrative Moment Decor System – Player Progression
Applaydu – Learning through play Applaydu – Creative mini-games Applaydu – Augmented Reality fun Applaydu – Educational adventures Applaydu – Educational adventures Applaydu – Educational adventures
Applaydu

Senior Game Designer — Gameloft Hanoi

As part of the Gameloft for Brands team — I led the game design for the title’s adaptation to the Chinese market through the WeChat Minigames platform. My work focused on refining the player journey, designing optimized flows, and ensuring seamless alignment between gameplay, brand goals, and platform constraints.

Design Adaptation

Reimagined Applaydu’s player journey and core flows to fit the WeChat Minigames ecosystem while maintaining Kinder’s playful learning philosophy.

Cultural Localization

Tailored content, pacing, and interface patterns for Chinese families — ensuring accessibility, cultural resonance, and brand consistency.

Client Support

Prepared design documentation and wireframes, and supported the producer in client presentations and technical discussions.

Key Achievements
  • China flag Led the WeChat Minigames adaptation of Applaydu for the Chinese market
  • 🧭 Refined core game flows and UX to align with client and platform requirements
  • 🗂️ Authored GDDs and UI wireframes used for design validation and client review
  • 🤝 Assisted in client-facing technical discussions during development milestones
PLAY APPLAYDU (ON OTHER PLATFORMS)
App Store Google Play

O T H E R G A M E S


Battle Spins

Technology: Unity, C#

Platform: Android, iOS

Status: Version 1.18

Role in Development: Game Designer

Battle Spins is a social game title from Anino. It differentiates itself from Coin Master through unique features like Clans (under development) and a more generous reward balance.


Double Win Vegas Slots

Technology: Unity, C#

Platform: Android, iOS, Amazon

Status: Version 3.24

Role in Development: Game Designer

Double Win Vegas is the most popular social casino title from Anino, featuring 60+ slot machines, clubs, tournaments, and table games.


Exotic Slots

Technology: Unity, C#

Platform: Android, iOS

Status: Version 2.20

Role in Development: Game Designer

Exotic Slots combines car racing and slot machine gameplay. Players bet on lucky models for a unique social casino experience.


Shrink Runner 42

Technology: Unity, C#

Platform: Web

Status: Finished

Shrink Runner 42 is a casual 3D game about physics, quick wits, and dexterity. The player controls a sphere collecting powerups while the ground shrinks — survival becomes harder as the arena collapses.

  • Developed for Ludum Dare 42 (Theme: “Running out of Space”)
  • Ranked 302nd out of 3068 entries in Theme division
  • Play Online

Zen Driving

Technology: Unity, C#

Platform: PC, Mobile

Status: Under Development

Zen Driving is a relaxing driving experience where players cruise through serene landscapes, dodging traffic and collecting gas containers to keep the journey going — all set to ambient music.

  • 3D objects built using free Unity Asset Store models
  • Main menu designed by Marco Francisco

Dodge Cube Xtreme

Technology: Unity, C#

Platform: PC

Status: Version 1.3

Dodge Cube Xtreme is an action-based 3D runner that tests reflexes, memory, and control. Built as a first Unity learning project, it evolved into a fun skill-based challenge.

© 2025 Andrew Peralta
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