I’m Andrew Peralta, an MBA-trained Senior Game Designer with a background in software development and a deep focus on user experience. Currently, I lead live-ops and systems design for Sniper Fury at Gameloft Hanoi—driving engagement, retention, and revenue growth through feature design, progression systems, and data-driven iteration.
Over the years, I’ve shipped multiple titles across casual, mid-core, and casino genres, combining player psychology, F2P economy design, and UX strategy to deliver sustainable live games. I’m passionate about how systems, events, and content loops can tell stories, motivate players, and grow communities.
Guided by the values of excellence, integrity, grit, and empathy—I approach every design with both creative curiosity and business awareness.
Last updated: October 2025
Designing currencies, sinks, rewards, and balance for sustained player satisfaction and business health.
Conceptualizing and balancing recurring events, seasonal content, and monetization loops that boost engagement.
Transforming player and stakeholder needs into elegant, intuitive features supported by clear documentation.
Using analytics, player feedback, and A/B testing to guide iteration and validate design hypotheses.
Mentoring junior designers, aligning cross-disciplinary teams, and maintaining design clarity across production.